In order to create value, companies must allocate their resources effectively and evaluate investment alternatives. This book examines, from a theoretical and empirical point of view, how managerial flexibility can be integrated into investment decisions through the optional approach. Unlike the traditional net present value method, the actual options take into account indeterminate elements. These lead to unpredictable cash flows at the time of the investment decision, especially in the context of complex and risky projects. The book puts into perspective the use of optional models and their interactions. The different categories of options are the subject of practical applications, through analysis of investment decisions where uncertainty is growing. Therefore, studies make it possible to consider the flexible nature of investment choices by integrating new information and risk over time.

"The Great American Makeover" explores two basic questions: How do myths of self-reinvention shape America's past, and how do contemporary television makeover programs continue and question this long-standing tendency to celebrate the fundamental powers of American transformation? This collection demonstrates that the makeover mythos is a crucial link between earlier and emergent forms and processes of engagement with the national imaginary. It demonstrates the tenacity of the American fantasy of recreation and its enduring ability to speak to our shifting national desires and anxieties. At the same time, the volume speaks to American popular television's own enduring ability to reinvent itself.

The Selling of 9/11 argues that the marketing and commodification of the terrorist attacks of September 11, 2001, reveal the contradictory processes by which consumers in the United States (and around the world) use, communicate, and construct national identity and their sense of national belonging through cultural and symbolic goods. Contributors illuminate these processes and make important connections between myths of nation, practices of mourning, theories of trauma, and the politics of post-9/11 consumer culture. Their essays take critical stock of the role that consumer goods, media and press outlets, commercial advertising, marketers and corporate public relations have played in shaping cultural memory of a national tragedy.

By reconsidering assumptions about mainstream popular culture and its revolutionary possibilities, author Dana Heller reveals that John Waters' popular 1988 film Hairspray is the director's most subversive movie. * Represents the first scholarly work on any of film director John Waters' films * Incorporates original interview material with the director * Reveals meanings embedded in the film's narrative treatment of racial and sexual politics

In France, the number of young start-ups has soared since the beginning of the 2010s, leading the government to encourage their development and make France the "start-up nation". This book contributes to a better understanding of the emergence of these companies by studying the influence of the ecosystem on their development and the modes of financing that they use. The financing of start-ups remains a major challenge insofar as they are often faced with refusal from the banks. Successful financing depends largely on the geopolitical and economic environment. Through a comparative study of models from both France and English-speaking countries, the authors explore possible financing solutions for France. The book concludes with a discussion of equity crowdfunding, which proves to be a successful financing alternative. Including theoretical and empirical studies, this book provides concrete solutions aimed at developing innovative entrepreneurship in France.

This book is divided into five sections dealing with various fundamental issues in current research: attention, information processing and eye movement control; the role of phonology in reading; syntax and discourse processing and computational models and simulations. Control and measurement of eye movements form a prominent theme in the book. A full understanding of the where and when of eye movement control is a prerequisite of any complete theory of reading, since it is precisely at this point that perceptual and cognitive processes interact.

Amongst the 'hot topics' included are the relation between parafoveal and foveal visual processing of linguistic information, the role of phonology in fluent reading and the emergence of statistical 'tuning' approaches to sentence parsing.

Also discussed in the book are three attempts to develop quantitative models of reading which represent a significant departure in theory-building and a quantum step in the maturation of reading research.

Much of the work reported in the book was first presented at the 5th European Workshop on Language Comprehension organised in April 1998 which was held at the CNRS Luminy Campus, near Marseilles. All contributions summarise the state-of-the-art in the relevant areas of reading research.

"The Great American Makeover" explores two basic questions: How do myths of self-reinvention shape America's past, and how do contemporary television makeover programs continue and question this long-standing tendency to celebrate the fundamental powers of American transformation? This collection demonstrates that the makeover mythos is a crucial link between earlier and emergent forms and processes of engagement with the national imaginary. It demonstrates the tenacity of the American fantasy of recreation and its enduring ability to speak to our shifting national desires and anxieties. At the same time, the volume speaks to American popular television's own enduring ability to reinvent itself.

Visualizing Everyday Chemistry is for a one-semester course dedicated to introducing chemistry to non-science students. It shows what chemistry is and what it does, by integrating words with powerful and compelling visuals and learning aids. With this approach, students not only learn the basic principles of chemistry but see how chemistry impacts their lives and society. The goal of Visualizing Everyday Chemistry is to show students that chemistry is important and relevant, not because we say it is but because they see it is.

Am 19. Februar 1966 jahrt sich der Todestag Erost Machs zum SO. Male. Diese Auslese aus seinen Schriften, umrahmt von einer Darste11ung seines Lebens und Wirkens, solI der Gegenwart die Gedankenwe1t dieses Denkers nahebringen. Die Anerkennung seiner Bedeutung als Bahnbrecher der modemen Physik, als Ahnherr 'des zeitgenossischen Positivismus sowie die Meinung des, 'Oberwunden- seins" seines psychologischen Positivismus, beruht hiufig mehr auf der Kenntnis Machs aus zweiter Hand als auf der Lektiire seiner Werke. Anerkennung und Kritik haben beide ihre Berechtigung. Aber die Lektiire Machs lohnt sich noch heute, wie die anderer Klassiker def Wissenschaft und der Philosophie. Machs Weltanschauung hat ihren ethischenWert ebensowenig verloren, wie die Kritik der Newton'schen Mechanik ihren wissen- schaftlichen. Seine spezialwissenschaftlichen Arbeiten sind ein Stiick Wiss- schaftsgeschichte. ', Mach selbst hat der Formulierung seiner Gedanken, in wahrer Erkenntnis des Charakters der Wissenschaft, keine unwandelbare Geltung zugeschrieben. Sein historisches Denken, auf der Vergangen- heit fuBend, wies immer auf besseres Wissen in der Zukunft hin. Sein Denken, von Kant angeregt, wurzelt in der groBen geistigen Bewegung der Aufklarung des 18. Jahrhunderts, geht damit er- kenntnistheoretisch auf David Hume zurUck, aber auch seine welt- anschauliche und ethische Stellungnahme verrat diese Wurzel. Damit bildet Erost Mach das Glied einer Kette, die von Hume und anderen Denkero der Aufklarung iiber Comte und Mill zu dem heute lebendigen Empirismus fiihrt. In der Vie1faltigkeit seiner spezialwissenschaftlichen Produktivi- tat liBt er sich nur mit Helmholtz vergleichen und gehort damit einer nie wiederkehrenden Zeit an.

MODERN FINANCE, MANAGEMENT INNOVATION & ECONOMIC GROWTH SET Coordinated by Faten Ben Bouheni Financial operations depend on potential value creation, the nature of the shareholder base, the level of development of the company and its growth prospects. They result from different commercial and financial strategies that must integrate the interest of the capital holders, the influence and strategy of the group in the initiative and the structure of the offer. This book examines how, in practice, a company s capital is structured, taking into account the interests of various stakeholders. The performance of valuation methods, which serve investors in their decision-making and financial arrangements, is developed in detail. Depending on the contexts present in the control market, the methods of stock market and transactional comparables, discounted cash flows and the patrimonial approach, will be favored to assess the value of a company s shares. Performance of Valuation Methods in Financial Transactions is an in-depth analysis of equity transactions and is aimed at students and corporate finance professionals.